- Industry:E-commerce
- Services:Management System, SEO, marketing, and digital channels
- Tags:e-commerce, Shopify, CRM, D2C
Management System and E-commerce for a D2C Brand
E-commerceA direct-to-consumer brand sold via Shopify but had no unified view of customers, orders, and marketing. Support and marketing operated in silos.
Book a strategy callChallenge & Approach
A direct-to-consumer brand sold via Shopify but had no unified view of customers, orders, and marketing. Support and marketing operated in silos.
Customer data split between Shopify, email, and support No CRM to track leads and repeat buyers
Challenge & Approach
Designed customer data model and flows
Integrated Shopify with CRM
Defined retention and lifecycle workflows
Outcome
Single view of customer journey
- Single view of customer journey
- Coordinated marketing and support
- Clear ownership of retention metrics